A decade of building the process that makes great games ship.
I'm a Game Design Director with over 16 years of experience leading design across mobile, live-service, and multiplayer products at studios ranging from three-person indie teams to 200-person organizations shipping to 60 million monthly active users.
At Toca Boca, I led design for Toca Boca World through its transition to a live-service model. The initiatives I led reached approximately 60% of daily active users and contributed to measurable improvements in both short- and long-term retention, including double-digit percentage increases in weekly engagement with free content drops.
The work I'm most proud of isn't any single feature. It's the design validation process I built and championed: a structured approach to aligning cross-functional teams before full-scale development begins. It reduced waste, gave multidisciplinary teams clearer goals, and gave leadership real visibility into feature risk and expected outcomes before resources were committed.
Before Toca Boca, I held design leadership roles at Embark Studios and Avalanche Studios, where I led teams across combat design, systems design, and enemy design on titles including Arc Raiders, Just Cause, and Contraband. I've managed designers, built pipelines between disciplines, and worked closely with production, data, research, and engineering to keep complex projects coherent and on track.
I work with a small number of studios at a time, as an advisor and fractional design director. If your team is capable but your product isn't reflecting that yet, I'd like to understand why.